How Flooring Companies Thrive in the Digital Age

The way homeowners shop for flooring has changed. Before they ever call or visit a showroom, most people search online to compare products, read reviews, and decide which companies feel trustworthy enough to contact.

That shift has created a major divide in the flooring industry. Companies with a strong online presence are growing faster than ever, while those relying on outdated websites or incomplete Google listings are struggling to get consistent leads.

What Flooring Customers Expect

Before reaching out, homeowners look for three signals that a flooring company is credible and worth contacting:

1. A website that helps them understand their options.
   People want to browse LVP, carpet, laminate, and hardwood, compare styles, see installation details, and quickly request a quote. If the site feels outdated or confusing, they often move on to the next company.
2. A Google Business Profile that shows the company is active and reputable.
   When a listing doesn’t appear for local flooring searches, has missing information, or shows reviews that go unanswered—positive or negative—homeowners may assume the business is less established or less reliable. Engagement matters as much as visibility.
3. Prompt follow-up after they inquire.
   Flooring sales move quickly. Companies that respond within minutes or hours consistently win more jobs than those responding days later, especially when customers are comparing multiple providers.

This online decision-making process is now a core part of how flooring shoppers choose who to trust.

How One Local Flooring Company Adapted, and Grew Fast

Best Flooring, a small family-owned business in Indianapolis, recognized early on that they needed a stronger digital foundation to compete. They partnered with Floorzap Growth to build a website designed for search visibility, strengthen their Google presence, and streamline the way leads were managed.

The results were significant.

From Q2 to Q3, Best Flooring saw a 34.9% increase in organic leads, driven by higher-quality traffic and a website that made it easier for shoppers to take action.

But that’s just one part of their story.

The full case study highlights:

• Their organic website traffic growth rate
• Strong improvements in Google engagement
• And the surprising metric they’re already outpacing compared to all of 2024

If you're aiming to increase calls, appointments, and online visibility, their growth trajectory shows what’s possible with the right digital strategy.

See the Full Breakdown Inside the Case Study

Download the complete case study  to see how Best Flooring strengthened its online presence and what’s working for flooring companies.

And if you're curious about what Floorzap Growth could do for your business, schedule a no-obligation call to see how it works.