REQUEST A DEMO

Blog

Floorzap > Blog
April 23, 2025 Floorzap Admin

New Data: How Flooring Dealers Are Responding to Tariff Uncertainty

Tariffs are in the spotlight—and flooring dealers are paying attention.  With uncertainty building around imported materials (especially LVP), we ran...

Read More
Detailed view of reclaimed hardwood flooring with natural grain patterns.
April 18, 2025 Floorzap Admin

A Flooring Installer’s Guide to Eco-Friendly Flooring Options

As more homeowners prioritize sustainability, flooring professionals are increasingly fielding questions about eco-friendly flooring options. Whether you're working with environmentally...

Read More
Samples of hardwood flooring on display
April 14, 2025 Floorzap Admin

Navigating the April 2025 Tariff Changes: Essential Insights for Flooring Professionals

Recent shifts in U.S. trade policy have introduced new tariffs that are already reshaping costs, supply chains, and business decisions...

Read More
Modern living room featuring luxury vinyl plank flooring
April 9, 2025 Floorzap Admin

Luxury Vinyl Flooring Trends: What Flooring Pros Need to Know

Luxury vinyl flooring has become a standout choice in residential and commercial projects—thanks to its durability, design flexibility, and ease...

Read More
April 7, 2025 Floorzap Admin

Transforming Flooring Business Efficiency: The Power of Integrated Floorzap Payments

In the competitive flooring retail industry, cash flow isn't just a financial metric—it's the lifeblood that determines whether your business...

Read More
Floorzap provides website and marketing solutions built specifically for flooring installers. With over 15 years of combined experience in the flooring and web design industries, they understand what contractors need to grow online and get more leads, including: User-friendly website templates that are easy to update without needing technical skills Mobile-optimized designs that look great and work smoothly on all devices Built-in SEO tools to help your site rank higher and attract local search traffic Local landing pages to target cities and service areas effectively Tools to showcase project photos, reviews, and services—building trust with new clients Floorzap helps flooring installers stand out in their market, improve visibility, and turn site visitors into real customers. Schedule a free call today. Frequently Asked Questions Do I need a separate website if I already use social media to promote my flooring business? Yes. While social media is great for visibility, a website builds trust, improves search engine rankings, and gives potential customers a place to learn more and contact you directly. It's your business's online home base. How important are customer reviews for flooring installers? Very important. Positive reviews improve your local SEO, increase trust, and influence potential clients. They also appear in your Google Business Profile and can impact your position in local search results. What type of content should a flooring installer post on their website? Focus on service pages for each flooring type you install, location-based pages for the cities you serve, project galleries with before-and-after photos, and blog posts that answer common customer questions (like “Is vinyl or laminate better for kitchens?”). Can I use job site photos to help with SEO? Yes. Photos with optimized file names (e.g., "hardwood-installation-nashville.jpg") and alt text improve SEO. They also help convert visitors by showing the quality of your work. What’s the difference between organic SEO and paid ads? Organic SEO improves your visibility in unpaid search results over time, while paid ads (like Google Ads) deliver immediate traffic—but at a cost. Many flooring installers use both, but SEO provides better long-term return if done consistently.
April 3, 2025 Floorzap Admin

Search Engine Optimization (SEO) for Flooring Companies: Proven Strategies to Rank Higher and Get More Customers

Flooring companies face intense competition, especially online. If your business doesn’t appear on the first page of Google, potential customers...

Read More
1 2 3
Floorzap
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.