When you’ve been in the flooring industry as long as the Lorsung Brothers, you know craftsmanship matters. But as their business continued to grow, they needed more than just skill and reputation — they needed a website that matched their professionalism and brought in qualified leads.
Their old site? Just a single page with no real room to showcase their services, certifications, or stunning project work.
The Challenge: More Than Just a Pretty Site
Lorsung Brothers needed a website that worked as hard as they do. Their goals were clear:
- Show up stronger in local search results
- Properly reflect their full range of flooring services
- Build trust by displaying professional certifications and memberships
- Use before-and-after galleries to highlight craftsmanship
- Create city-specific landing pages to support their service areas
In short, they needed more than a brochure — they needed a true digital marketing platform.
“There were multiple Zoom meetings and emails to ensure details of craft, to make our website accurate. I loved the energy and positivity of all the staff involved to design our website!” — Jeremy Lorsung, Owner
The Solution: A Floorzap Growth Website Built to Convert
With Floorzap Growth, Lorsung Brothers got much more than just a website.
They were onboarded with care — detailed planning sessions, emails, and strategy calls to ensure the final product reflected their brand and their market.
Their new website now includes:
- City Geo-Location Landing Pages
→ Helps them get found by local customers in every area they serve - Service Overview Pages
→ Detailed pages for each type of flooring service, including strong CTAs and SEO-friendly content - Project Gallery (Before & After)
→ Showcases real projects to build trust and demonstrate craftsmanship - Certifications & Memberships
→ Displays industry credibility and professionalism - SEO & Google Business Tools
→ Optimizes their online search presence and supports customer reviews
Plus, they’ve had ongoing access to a dedicated customer success manager, guiding them through each stage with insights and encouragement. Overall, the Lorsung Brothers were happy with the onboarding experience, the design of the website, and the support they received from their onboarding specialist.
Why It Works: Built for Flooring, Designed for Growth
The flooring industry is competitive — especially online. That’s why Floorzap Growth doesn’t just design websites. We create full-scale digital marketing systems that help flooring pros stand out, rank higher, and stay top of mind with customers.
Lorsung Brothers’ new site was built with lead generation in mind—from search-optimized content and location-based landing pages to clear calls to action and a polished, professional design. It communicates their expertise, showcases their work, and helps convert site visitors into paying customers.
With SEO tools, Google Business Profile optimization, and a website designed to reflect real value, Lorsung Brothers now has a platform that works for them around the clock.
Because in this market, your website isn’t just a digital business card — it’s one of the most affordable, high-impact marketing tools you have.
Trust the Experts to Position You for Success
With over 20 years in the flooring industry, Floorzap Growth knows what your customers are looking for — and how to position your business to be found.
We don’t just build websites. We build platforms that attract, inform, and convert.
Let’s build your growth-ready flooring website. Affordable design. Powerful SEO. Backed by real industry insight. Schedule a call to learn more .